Third Year of Award Winning Infection Control Campaign
16/01/2008
The Gloucestershire Hospitals NHS Foundation Trust has launched the third year of the award-winning cleanyourhands campaign.
The aim of the campaign is to help reduce preventable infections, by improving the hand hygiene of healthcare workers.
Building on the success of the last two years, the campaign materials reaffirm the key message to staff to clean their hands before and after patient contact.
Since the National Patient Safety Agency (NPSA) launched the campaign in 2004, independent research shows the campaign to be effective in changing hand hygiene behaviour in acute NHS hospitals in Wales and England, with a significant rise in the use of alcohol handrub and the majority of trusts rating cleanyourhands as a top priority.
Year three of the campaign has a radical new look, which was developed following extensive research and consultation with frontline staff and patients. The new campaign materials are harder-hitting, use eye-catching visuals and bold messaging to emphasise the importance of hand hygiene, with black background giving a strong, distinctive look designed to stand out at Gloucestershire Royal, Delancey and Cheltenham General Hospitals.
Director of Infection Prevention and Control, Dr Jim Stone said:
“Good hand hygiene is absolutely critical in the prevention of infection. We already know that cleanyourhands has made enormous headway in changing behaviour at the Trust and we have worked with staff on how to build on that success with the launch of the campaign’s third year.
“The campaign is about tackling infection through education and
through the continuous development of an organisational culture where
individuals take personal responsibility for the delivery of safe, clean
care.
Further Information
- The cleanyourhands campaign is a four year campaign which
aims to improve the hand hygiene of healthcare workers and help the NHS
tackle healthcare associated infections. Since its launch in 2004, the
campaign has been adopted by all NHS acute trusts in England and Wales,
has more than doubled the rate of hand-hygiene, and is in the process
of being extended to primary care, mental health, ambulance and care
trusts as well as care homes and hospices. For more information on the
campaign visit www.npsa.nhs.uk/cleanyourhands
- For further information on the independent research programme
to evaluate the effectiveness of the cleanyourhands campaign in acute
NHS hospitals visit www.idrn.org/nosec.php
- The National Patient Safety Agency (NPSA) helps the NHS learn from its mistakes so that it can improve patient safety. We do this by collecting reports on errors and other things that go wrong in healthcare so that we can recognise national trends and introduce practical ways of preventing problems. We don’t investigate individual cases or complaints, but we do listen to public concerns and use what they say to improve safety.
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